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Title: Strategic Communication
Course Section Number: RHE-270-01F
Department: Rhetoric
Description: This course introduces students to strategic communication, an umbrella term and subfield that considers how organizations use communication to achieve their missions. This course will explore the rhetorical facets of message design related to information campaigns, public relations, and marketing. This class will be organized into different modules, each addressing a different context of strategic communication. Within each module, students will learn theories and models of best practices, audience analysis and research, and communication ethics. The capstone assignment will have students research and analyze a strategic communication case study of their own choosing.
Credits: 1.00
Start Date: August 24, 2022
End Date: December 17, 2022
Meeting Information: 08/24/2022-12/16/2022 Lecture Monday, Wednesday, Friday 11:00AM - 11:50AM, Room to be Announced
Faculty: Drury, Jeffrey

Course Status & Cross-Listings

Cross-list Group Capacity: 20
Cross-list Group Student Count: 14
Calculated Course Status: CANCELED
Section Name/Title Status Dept. Capacity Enrolled/
RHE-270-01 (primary)
Strategic Communication
OPEN Rhetoric 15 14 / 1 / 0