| Title: | Strategic Communication |
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| Course Section Number: | RHE-270-01 |
| Department: | Rhetoric |
| Description: | FACE TO FACE COURSE. NOT AVAILABLE TO VIRTUAL LEARNERS. This course introduces students to strategic communication, with an emphasis on the rhetorical dimensions of message design. Strategic communication is an umbrella term and subfield that considers how organizations use communication to achieve their missions, often engaging facets related to information campaigns, public relations, and marketing. This class will be organized into three modules, each addressing a different context of strategic communication: marketing and advertising, health campaigns, and crisis communication. Within each module, students will learn theories and models of best practices, audience analysis and research, and communication ethics. As a Lit/Fine Arts distribution course, students will primarily use case studies and a research project to analyze rather than create strategic communication messages. |
| Credits: | 1.00 |
| Start Date: | January 25, 2021 |
| End Date: | May 11, 2021 |
| Meeting Information: |
01/25/2021-05/03/2021 Lecture Monday, Wednesday, Friday 03:20PM - 04:10PM, Hays Science, Room 104
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| Faculty: | Drury, Jeffrey |
Course Status
| Section Name/Title | Status | Dept. | Capacity |
Enrolled/ Available/ Waitlist |
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